Abigail Ekinne
In the bustling city of Port Harcourt, Nigeria, Lundi Ibanibo Wilberforce stands out as a beacon of resilience and entrepreneurial spirit. A graduate of Rivers State University, where she earned a degree in Adult and Community Education, Lundi is not just another young entrepreneur; she is a proud ambassador of her Kalabari heritage, steeped in a rich tradition of fishing and seafood trade.
Recently, Lundi was interviewed by Abigail Ekine of Diaspora Watch, in partial fulfilment of being a fellow of the African Foundation for Young Media Professionals, Women in Journalism Fellowship, 2024. Lundi’s journey into the seafood industry was sparked by her deep love for her roots and the natural environment surrounding her. Hailing from the fishing-rich Ifoko community of Buguma, she grew up among waterways that shaped her family’s lifestyle and profession. “The seafood industry feels like an inborn calling for me,” she explains. “Being surrounded by rivers and seas, it’s a part of who I am.”
At the helm of her start-up, Rivers Market Limited, Lundi has carved a niche by prioritising quality and sustainability. “What sets our seafood products apart is our commitment to integrity and customer satisfaction,” she states confidently. Her business prides itself on expert processing, swift delivery, and continuous improvement—principles that create a distinct advantage in a competitive market.
Navigating the complexities of demand and supply in the seafood sector is no easy task, but Lundi thrives on building strong relationships with fishermen and suppliers. “We engage in continuous market monitoring to ensure a steady supply and keep our customers informed about fluctuations,” she adds.
Lundi Ibinabo Wilberforce
Lundi is acutely aware of the impacts of climate change on the seafood industry, noting that rising ocean temperatures and extreme weather threaten livelihoods. “Addressing these challenges is crucial for a sustainable seafood future,” she asserts, reflecting her commitment to responsible practices that safeguard the environment.
To remain competitive, Lundi engages in continuous market research to understand evolving consumer preferences. “We adapt quickly to changes, which improves our operations and enhances customer experiences,” she shares. This adaptability has been essential for her growth, especially during peak business seasons when balancing professional and personal life becomes crucial.
Family support has been instrumental in Lundi’s entrepreneurial journey. “My family is 85% involved in my business,” she reveals with gratitude. Their trust and partnership have fueled her passion for making a positive impact within her community.
Looking ahead, Lundi hopes to leave a legacy that inspires others in the seafood industry. “I want to be remembered for making a positive difference and motivating others to pursue responsible practices,” she expresses with conviction. Her short-term goals include enhancing online presence and forming strategic partnerships, while her long-term vision involves establishing a global supply chain and achieving industry leadership in sustainable seafood.
As she reflects on her journey, Lundi offers heartfelt advice to her younger self: “Learn from others but trust your instincts. Build strong relationships and embrace innovation.” Her story is a powerful reminder that success is not just about making a profit but about staying true to one’s values and making a difference in society.
. In an era where many young people seek white-collar jobs, Lundi Ibanibo Wilberforce is a shining example of how passion, perseverance, and a commitment to heritage can create meaningful change. Her journey inspires young women across Nigeria and beyond, proving that with hard work and determination, they too can rise from the waters of adversity to forge their paths in the world.
#Abigail Ekinne is a fellow of Women in journalism fellowship of Africa Foundation for Young Media Professionals women in Journalism fellowship 2024. This is published as part of the requirement for the fellowship
https://www.flipsnack.com/excelglobalmedia/diaspora-watch-vol-18-sept-30-oct-6-2024/full-view.html
