Savanah Bush
Starting a business is exciting, but let’s be honest—it’s also a little terrifying. You’ve got the vision, the drive, maybe even a logo you’re obsessed with, but without clients, you’re just someone with a fancy idea. The good news? You don’t have to start from scratch. Your first ten clients are probably closer than you think, hidden in your existing network. Leveraging your connections, the right way can mean the difference between a slow start and a thriving launch. Let’s break down how you can tap into the people you already know and turn relationships into revenue.
Reintroduce yourself, strategically
People might know you, but do they really know what you do now? Just because you’ve posted about your new venture once doesn’t mean it’s clicked for everyone. Reach out directly to old colleagues, college friends, and former bosses with a short, personalized message that says what you’re doing and who you help. Be clear and specific—people are more likely to refer you if they understand your niche. The goal isn’t to beg for business; it’s to plant the seed so they remember you when an opportunity arises.
Offer Value before making sales offer
The fastest way to shut down a potential lead? Make it all about you. Instead, flip the script: how can you help them first? Maybe you offer a free resource, send them a relevant article, or introduce them to someone in your network. This isn’t about manipulation—it’s about building goodwill. People remember when you add value, and that goodwill makes it easier for them to turn around and help you when the time is right.
Leverage the power of soft sell
Nobody likes the feeling of being sold to, but people love to buy from those they trust. Instead of pushing your services aggressively, share your journey authentically. Post updates on social media about what you’re working on, lessons you’ve learned, and small wins along the way. The more people see you in action, the more they’ll start associating you with your industry. And when they—or someone they know—needs what you offer, you’ll be top of mind
Ask for introduction, not just client
One of the biggest mistakes new entrepreneurs make is asking people directly for business when they should be asking for introductions. Not everyone in your network needs your services, but they probably know someone who does. A warm introduction carries more weight than a cold pitch, so don’t just say, “Do you need this?” Instead, ask, “Do you know anyone who might find this useful?” It shifts the pressure off the person while expanding your reach.
Check in regularly
Keeping your networking relationships alive isn’t just about reaching out when you need something—it’s about staying on people’s radar consistently. When you check in on connections a few times a year, you’re maintaining relationships rather than just reviving them when it’s convenient. Your existing professional contacts may not need your services right now, but they could in the future—or they might know someone who does. A simple, thoughtful message or update can keep doors open, ensuring that when opportunities arise, you’re the first person they think of.
Turn one client into three
Your first client isn’t just a win—it’s a springboard. Happy clients are your best salespeople, but you have to nudge them to spread the word. After delivering great results, ask them for a testimonial, a referral, or even a case study. The key is to make it easy for them: provide a short blurb they can tweak or a simple way to introduce you. A warm referral from a satisfied client is far more powerful than any ad or sales pitch.
Use social Proof to build momentum
People trust what others trust. When you land your first few clients, share your successes—subtly. Post a client win (without oversharing), share behind-the-scenes moments, or highlight a transformation you’ve facilitated. Social proof creates a ripple effect: when people see others working with you, they assume you’re worth working with. It’s not about bragging—it’s about reassuring potential clients that they’re making a smart choice.
Your existing network is more powerful than you think—you just have to activate it the right way. People want to support those they know and trust, but they can’t do that if you don’t make it easy for them. Focus on building relationships, offering value, and staying visible. Before you know it, those first ten clients won’t be your biggest hurdle—they’ll be your launchpad
#Savannah Bush is the innovative creator of BusinessBeginnerResources.com, a website dedicated to guiding aspiring entrepreneurs through their initial business ventures.
